10 Best Affiliate Tracking Software in 2025

Ready to grow your SaaS business in 2025? You've come to the right place. 🚀

We've rigorously tested dozens of affiliate tracking platforms to find the best for SaaS companies. Discover key features, integrations, and pricing to get ahead of the competition.

Who will be the final winner in 2025? This guide is essential for launching or scaling your affiliate program.

What is Affiliate Tracking Software?

Affiliate tracking software helps SaaS companies track, manage and grow their partner marketing programs. It automates commission payments and provides tools for both companies and affiliates.

Key Benefits for SaaS Companies:

• Cut customer acquisition costs by up to 50%
• Reach new audiences through trusted partners
• Only pay for successful referrals
• Build credibility through partner recommendations

Essential Features:

1. Automated Tracking

   • Real-time referral attribution
   • Multi-channel tracking
   • Fraud prevention

2. Commission Management

   • Flexible payout rules
   • Automated calculations
   • Secure payment processing

3. Partner Tools

   • Self-service affiliate portal
   • Marketing resources and assets
   • Performance analytics

SaaS-Specific Requirements:

The best affiliate software for SaaS handles:

• Monthly recurring commissions
• Free trial conversions
• Direct integration with Stripe, Paddle etc.
• Multi-tier commission structures

Choose software built specifically for SaaS to avoid technical limitations and scale your program effectively.

1. Rewardful

Rewardful is a popular choice for SaaS companies already using Stripe. It offers deep integration and handles complex commission structures with ease.

Key Features

• Native Stripe integration
• Flexible commission rules
• Automated payouts
• Affiliate portal and assets

Rewardful Review

I've seen Rewardful being used by a lot of SaaS companies. As an SEO expert and affiliate myself, I've signed up to 30+ affiliate programs using Rewardful.

Rewardful Affiliate Program

Rewardful: Best for Stripe Integration

4.5

Rewardful offers deep Stripe integration and handles complex commission structures with ease, ideal for SaaS companies using Stripe.

Pros:

• ✅ Seamless Stripe workflow
• ✅ Handles complex pricing models
• ✅ Reliable tracking and attribution

Cons:

• ❌ Limited to Stripe users
• ❌ Higher pricing tiers for advanced features

Try Rewardful

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Pricing:

• Starter: $49/month
• Growth: $199/month
• Scale: $499/month

Best For: SaaS companies using Stripe who want deep integration and support for complex commission structures.

2. Tolt

Tolt is another SaaS-focused affiliate platform that emphasizes ease of use and quick setup. It offers a good balance of essential features and affordability.

Key Features

• One-click Stripe integration
• Customizable commission rules
• Affiliate recruitment tools
• Real-time reporting

Tolt Review

Tolt is one of my favorite affiliate software for SaaS. We've been using Tolt for:

• seoroast.co (affiliate program: seoaudit.tolt.io)
• linkdr.com (affiliate program: linkdr.tolt.io)

It's super quick and easy to setup if you're using Stripe. You just have to add the script snippet and send the window.tolt_referral variable together with the checkout page

Tolt Affiliate Program

Tolt: Best for Fast-Growing SaaS Companies

4

Tolt offers a user-friendly affiliate platform with quick setup, ideal for fast-growing SaaS companies looking to launch and scale their affiliate programs rapidly.

Pros:

• ✅ Fast implementation
• ✅ Clean, intuitive interface
• ✅ Solid feature set for price point

Cons:

• ❌ Limited integrations beyond Stripe
• ❌ Less robust than some enterprise options

Try Tolt

We earn a commission if you make a purchase, at no additional cost to you.

Pricing:

• Starter: $79/month
• Pro: $199/month
• Enterprise: Custom pricing

Best For: Fast-growing SaaS companies that want to quickly launch and scale their affiliate programs.

3. PromoteKit

PromoteKit is a newer entrant built specifically for SaaS companies. It offers a clean, modern interface and core features to get your affiliate program up and running quickly.

Key Features:

• Easy Stripe integration
• Customizable affiliate portal
• Automated payouts
• Basic analytics and reporting

Pricing:

• Starter: $49/month
• Growth: $99/month
• Scale: $199/month

Best For: Early-stage SaaS startups looking for a simple, affordable solution to launch their first affiliate program.

PromoteKit: Best for Early-Stage SaaS Startups

4

PromoteKit offers a simple, affordable solution for SaaS startups to launch their first affiliate program with easy Stripe integration.

Pros:

• ✅ Purpose-built for SaaS
• ✅ Simple setup process
• ✅ Affordable pricing for startups

Cons:

• ❌ Limited advanced features
• ❌ Newer platform still building out capabilities

Try PromoteKit

We earn a commission if you make a purchase, at no additional cost to you.

4. PartnerStack

PartnerStack is a robust platform built to handle large-scale partner programs. It offers advanced features and customization options for enterprise SaaS companies.

Key Features:

• Multi-tier partner programs
• Automated partner onboarding
• Advanced reporting and analytics
• API and webhook support

Pricing:

• Custom pricing based on revenue

Pros:

• Comprehensive feature set
• Scalable for large programs
• Strong ecosystem of partners

Cons:

• Can be complex to set up
• Higher price point

Best For: Enterprise SaaS companies with complex partner ecosystems and large-scale affiliate programs.

5. FirstPromoter

FirstPromoter offers a highly customizable solution for SaaS companies that want granular control over their affiliate programs. It provides extensive options for commission structures and tracking.

Key Features:

• Custom commission rules
• Multi-level marketing support
• Fraud detection
• White-label options

Pricing:

• Starter: $99/month
• Growth: $199/month
• Pro: $399/month

Pros:

• Highly flexible and customizable
• Supports complex program structures
• Robust tracking and attribution

Cons:

• Steeper learning curve
• Can be overkill for simple programs

Best For: SaaS companies that want extensive customization options and support for complex affiliate structures.

6. Tapfiliate

Tapfiliate is a versatile affiliate platform that caters to various industries, including SaaS. It offers advanced tracking capabilities and a user-friendly interface.

Key Features:

• Multi-channel tracking
• Customizable affiliate portal
• Automated bonus campaigns
• Extensive integrations

Pricing:

• Essential: $89/month
• Pro: $149/month
• Enterprise: Custom pricing

Pros:

• Powerful tracking and attribution
• Flexible commission structures
• Large integration ecosystem

Cons:

• Not exclusively focused on SaaS
• Higher pricing for advanced features

Best For: SaaS companies needing advanced tracking capabilities across multiple channels and touchpoints.

7. LeadDyno

LeadDyno offers a blend of affiliate management and lead tracking tools. It's a good fit for SaaS companies that also have ecommerce elements to their business.

Key Features:

• Email marketing tools
• Social media integrations
• Lead capture forms
• Ecommerce platform integrations

Pricing:

• Starter: $49/month
• Biz Builder: $59/month
• Accelerator: $79/month

Pros:

• Combines affiliate and lead generation tools
• Good value for feature set
• Easy to use interface

Cons:

• Less SaaS-specific features
• Limited advanced customization

Best For: SaaS companies with ecommerce elements or those wanting integrated lead generation tools alongside affiliate management.

8. Post Affiliate Pro

Post Affiliate Pro is a comprehensive affiliate management platform that can handle complex, large-scale programs. It offers extensive features and customization options.

Key Features:

• Multi-tier tracking
• Split commission rules
• Fraud protection
• Extensive API

Pricing:

• Pro: $97/month
• Ultimate: $197/month
• Network: $477/month

Pros:

• Extremely feature-rich
• Handles complex program structures
• Scalable for large affiliate networks

Cons:

• Can be overwhelming for smaller programs
• Steeper learning curve

Best For: Large SaaS companies with complex affiliate program needs and the resources to fully utilize an advanced platform.

9. Referral Rock

Referral Rock offers a unique combination of referral and affiliate program management. It's ideal for SaaS companies wanting to run both types of programs simultaneously.

Key Features:

• Referral and affiliate program support
• Customizable rewards
• Integrations with CRMs and help desks
• Multi-language support

Pricing:

• Starter: $200/month
• Growth: $400/month
• Professional: $800/month

Pros:

• Unified referral and affiliate management
• Flexible reward options
• Good for international programs

Cons:

• Higher starting price point
• Less specialized for pure affiliate programs

Best For: SaaS companies wanting to run both customer referral programs and traditional affiliate programs from a single platform.

10. Impact

Impact is an enterprise-grade partnership management platform that goes beyond just affiliate marketing. It offers advanced features for large-scale partner ecosystems.

Key Features:

• AI-powered partner discovery
• Fraud detection and prevention
• Cross-channel tracking
• Extensive marketplace of partners

Pricing:

• Custom pricing for enterprise clients

Pros:

• Comprehensive partnership management
• Advanced tracking and attribution
• Large network of potential partners

Cons:

• Complex and potentially overwhelming
• High price point

Best For: Enterprise SaaS companies looking to manage large, diverse partner ecosystems beyond just affiliate marketing.

Launch Your SaaS Affiliate Program in 3 Steps

1. Pick the Right Software

Don't get overwhelmed by options. Focus on what matters for your business:

• Budget vs Features: Starting out? Choose affordable tools with core features. Scaling up? Invest in advanced capabilities.
• Tech Stack Fit: Your affiliate software should play nice with your billing system and CRM.
• Data & Insights: Look for robust analytics to track performance and optimize campaigns.
• Support Quality: Test their response times. Great support saves hours of troubleshooting.

2. Set Up Your Program

Transform your software into a conversion machine:

• Design Smart Commissions: Structure payouts that motivate affiliates while protecting margins. Consider:

  • First-sale vs lifetime commissions
  • Performance tiers to reward top partners
  • Bonus incentives for hitting targets

• Arm Your Affiliates: Give them weapons to succeed:

  • High-converting landing pages
  • Eye-catching banners and visuals
  • Proven email templates
  • Clear product messaging

3. Scale with Strategy

Don't just launch and hope. Build for growth:

• Target Quality Partners: One superstar affiliate beats 100 low performers
• Support to Succeed: Offer personal coaching, respond fast, share winning tactics
• Reward Excellence: Increase commissions for consistent performers
• Stay Connected: Share product updates, success stories, and new promotional tools

Remember: The best affiliate programs feel like partnerships, not transactions. Build relationships, provide value, and watch your program thrive.

Finding Affiliates with Linkdr

LinkDR - AI-Powered Affiliate Outreach

5

Find and reach out to potential affiliates at scale with AI-powered outreach tools.

Pros:

• ✅ AI-powered affiliate discovery
• ✅ Automated email outreach
• ✅ Built-in relationship tracking
• ✅ Easy integration with affiliate platforms

Cons:

• ❌ Learning curve for new users
• ❌ Premium pricing

Try LinkDR

We earn a commission if you make a purchase, at no additional cost to you.

Finding quality affiliates is crucial for program success. LinkDR streamlines this process with AI-powered tools to discover relevant partners and automate personalized outreach campaigns.

The platform helps you find potential affiliates in your niche, manage communications at scale, and track relationship progress - all from one dashboard. You can even join their affiliate program to earn while you grow.

Ready to Launch Your Affiliate Program?

Stop leaving money on the table. The right affiliate software turns your happy customers into a revenue-generating sales force.

Pick your weapon:

• Tolt: Fast setup, clean interface, perfect for startups
• PartnerStack: Enterprise-grade features when you're ready to scale
• Impact: Maximum flexibility for custom affiliate programs

Need help building your program from scratch? Check out our complete guide to SaaS affiliate marketing for step-by-step instructions.

Now go forth and grow. Your future affiliates are waiting. 🚀