10 Best Affiliate Tracking Software for SaaS in 2024

As a SaaS founder, I know firsthand how challenging it can be to grow your business. That's why I'm excited to share my experience with affiliate marketing - it's been a game-changer for us.

The right software makes all the difference in managing partners and tracking referrals effectively.

In this guide, I'll walk you through my top picks for affiliate software tailored to SaaS companies. Whether you're new to affiliate marketing or looking to upgrade your current setup, I've got you covered.

Why SaaS Companies Need Affiliate Software

Affiliate marketing offers several key benefits for SaaS businesses:

• Cost-effective customer acquisition
• Expanded reach through partner networks
• Performance-based model aligns incentives
• Builds brand awareness and credibility

However, managing an affiliate program manually quickly becomes overwhelming. Dedicated affiliate software provides essential features like:

• Automated tracking and attribution
• Commission calculations and payouts
• Affiliate portal and marketing resources
• Performance analytics and reporting

SaaS companies have unique needs compared to ecommerce or other business models. Look for software that can handle:

• Recurring commissions on subscription payments
• Trial period tracking
• Integration with SaaS billing systems
• Multi-level/tiered commission structures

With the right affiliate software, you can focus on growing your program instead of getting bogged down in operational details.

1. Tolt

Tolt is another SaaS-focused affiliate platform that emphasizes ease of use and quick setup. It offers a good balance of essential features and affordability.

Key Features

• One-click Stripe integration
• Customizable commission rules
• Affiliate recruitment tools
• Real-time reporting

Tolt Review

Tolt is one of my favorite affiliate software for SaaS. We've been using Tolt for:

• seoroast.co (affiliate program: seoaudit.tolt.io)
• linkdr.com (affiliate program: linkdr.tolt.io)

It's super quick and easy to setup if you're using Stripe. You just have to add the script snippet and send the window.tolt_referral variable together with the checkout page

Tolt Affiliate Program

Tolt: Best for Fast-Growing SaaS Companies

4

Tolt offers a user-friendly affiliate platform with quick setup, ideal for fast-growing SaaS companies looking to launch and scale their affiliate programs rapidly.

Pros:

• ✅ Fast implementation
• ✅ Clean, intuitive interface
• ✅ Solid feature set for price point

Cons:

• ❌ Limited integrations beyond Stripe
• ❌ Less robust than some enterprise options

Try Tolt

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Pricing:

• Starter: $79/month
• Pro: $199/month
• Enterprise: Custom pricing

Best For: Fast-growing SaaS companies that want to quickly launch and scale their affiliate programs.

2. Rewardful

Rewardful is a popular choice for SaaS companies already using Stripe. It offers deep integration and handles complex commission structures with ease.

Key Features

• Native Stripe integration
• Flexible commission rules
• Automated payouts
• Affiliate portal and assets

Rewardful Review

I've seen Rewardful being used by a lot of SaaS companies. As an SEO expert and affiliate myself, I've signed up to 30+ affiliate programs using Rewardful.

Rewardful Affiliate Program

Rewardful: Best for Stripe Integration

4.5

Rewardful offers deep Stripe integration and handles complex commission structures with ease, ideal for SaaS companies using Stripe.

Pros:

• ✅ Seamless Stripe workflow
• ✅ Handles complex pricing models
• ✅ Reliable tracking and attribution

Cons:

• ❌ Limited to Stripe users
• ❌ Higher pricing tiers for advanced features

Try Rewardful

We earn a commission if you make a purchase, at no additional cost to you.

Pricing:

• Starter: $49/month
• Growth: $199/month
• Scale: $499/month

Best For: SaaS companies using Stripe who want deep integration and support for complex commission structures.

3. PromoteKit

PromoteKit is a newer entrant built specifically for SaaS companies. It offers a clean, modern interface and core features to get your affiliate program up and running quickly.

Key Features:

• Easy Stripe integration
• Customizable affiliate portal
• Automated payouts
• Basic analytics and reporting

Pricing:

• Starter: $49/month
• Growth: $99/month
• Scale: $199/month

Best For: Early-stage SaaS startups looking for a simple, affordable solution to launch their first affiliate program.

PromoteKit: Best for Early-Stage SaaS Startups

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PromoteKit offers a simple, affordable solution for SaaS startups to launch their first affiliate program with easy Stripe integration.

Pros:

• ✅ Purpose-built for SaaS
• ✅ Simple setup process
• ✅ Affordable pricing for startups

Cons:

• ❌ Limited advanced features
• ❌ Newer platform still building out capabilities

Try PromoteKit

We earn a commission if you make a purchase, at no additional cost to you.

4. PartnerStack

PartnerStack is a robust platform built to handle large-scale partner programs. It offers advanced features and customization options for enterprise SaaS companies.

Key Features:

• Multi-tier partner programs
• Automated partner onboarding
• Advanced reporting and analytics
• API and webhook support

Pricing:

• Custom pricing based on revenue

Pros:

• Comprehensive feature set
• Scalable for large programs
• Strong ecosystem of partners

Cons:

• Can be complex to set up
• Higher price point

Best For: Enterprise SaaS companies with complex partner ecosystems and large-scale affiliate programs.

5. FirstPromoter

FirstPromoter offers a highly customizable solution for SaaS companies that want granular control over their affiliate programs. It provides extensive options for commission structures and tracking.

Key Features:

• Custom commission rules
• Multi-level marketing support
• Fraud detection
• White-label options

Pricing:

• Starter: $99/month
• Growth: $199/month
• Pro: $399/month

Pros:

• Highly flexible and customizable
• Supports complex program structures
• Robust tracking and attribution

Cons:

• Steeper learning curve
• Can be overkill for simple programs

Best For: SaaS companies that want extensive customization options and support for complex affiliate structures.

6. Tapfiliate

Tapfiliate is a versatile affiliate platform that caters to various industries, including SaaS. It offers advanced tracking capabilities and a user-friendly interface.

Key Features:

• Multi-channel tracking
• Customizable affiliate portal
• Automated bonus campaigns
• Extensive integrations

Pricing:

• Essential: $89/month
• Pro: $149/month
• Enterprise: Custom pricing

Pros:

• Powerful tracking and attribution
• Flexible commission structures
• Large integration ecosystem

Cons:

• Not exclusively focused on SaaS
• Higher pricing for advanced features

Best For: SaaS companies needing advanced tracking capabilities across multiple channels and touchpoints.

7. LeadDyno

LeadDyno offers a blend of affiliate management and lead tracking tools. It's a good fit for SaaS companies that also have ecommerce elements to their business.

Key Features:

• Email marketing tools
• Social media integrations
• Lead capture forms
• Ecommerce platform integrations

Pricing:

• Starter: $49/month
• Biz Builder: $59/month
• Accelerator: $79/month

Pros:

• Combines affiliate and lead generation tools
• Good value for feature set
• Easy to use interface

Cons:

• Less SaaS-specific features
• Limited advanced customization

Best For: SaaS companies with ecommerce elements or those wanting integrated lead generation tools alongside affiliate management.

8. Post Affiliate Pro

Post Affiliate Pro is a comprehensive affiliate management platform that can handle complex, large-scale programs. It offers extensive features and customization options.

Key Features:

• Multi-tier tracking
• Split commission rules
• Fraud protection
• Extensive API

Pricing:

• Pro: $97/month
• Ultimate: $197/month
• Network: $477/month

Pros:

• Extremely feature-rich
• Handles complex program structures
• Scalable for large affiliate networks

Cons:

• Can be overwhelming for smaller programs
• Steeper learning curve

Best For: Large SaaS companies with complex affiliate program needs and the resources to fully utilize an advanced platform.

9. Referral Rock

Referral Rock offers a unique combination of referral and affiliate program management. It's ideal for SaaS companies wanting to run both types of programs simultaneously.

Key Features:

• Referral and affiliate program support
• Customizable rewards
• Integrations with CRMs and help desks
• Multi-language support

Pricing:

• Starter: $200/month
• Growth: $400/month
• Professional: $800/month

Pros:

• Unified referral and affiliate management
• Flexible reward options
• Good for international programs

Cons:

• Higher starting price point
• Less specialized for pure affiliate programs

Best For: SaaS companies wanting to run both customer referral programs and traditional affiliate programs from a single platform.

10. Impact

Impact is an enterprise-grade partnership management platform that goes beyond just affiliate marketing. It offers advanced features for large-scale partner ecosystems.

Key Features:

• AI-powered partner discovery
• Fraud detection and prevention
• Cross-channel tracking
• Extensive marketplace of partners

Pricing:

• Custom pricing for enterprise clients

Pros:

• Comprehensive partnership management
• Advanced tracking and attribution
• Large network of potential partners

Cons:

• Complex and potentially overwhelming
• High price point

Best For: Enterprise SaaS companies looking to manage large, diverse partner ecosystems beyond just affiliate marketing.

How to Choose the Right Affiliate Software

With so many great options available, how do you choose the right affiliate software for your SaaS business? Consider these factors:

1. Assess your specific needs and goals: Are you just starting out or scaling an existing program? Do you need simple tracking or advanced multi-tier commissions?

2. Consider budget and pricing models: Balance features with affordability, especially if you're just testing affiliate marketing.

3. Evaluate integration capabilities: Ensure the software integrates smoothly with your existing tech stack, especially your billing system.

4. Look at reporting and analytics features: Good data is crucial for optimizing your program. Make sure you'll have the insights you need.

5. Check customer support options: Responsive support can make a big difference, especially during setup and when troubleshooting issues.

Setting Up Your SaaS Affiliate Program

Once you've chosen your software, follow these steps to launch your program:

1. Define commission structure: Decide on commission rates, recurring vs. one-time payments, and any performance tiers.

2. Create promotional materials: Develop banners, landing pages, and other assets for affiliates to use.

3. Recruit and onboard affiliates: Reach out to potential partners and provide thorough onboarding resources.

4. Monitor performance and optimize: Regularly review your program's performance and make data-driven improvements.

Best Practices for SaaS Affiliate Programs

To maximize the success of your affiliate program:

• Focus on quality over quantity of affiliates: A few high-performing partners often outperform many low-quality ones.

• Provide excellent support and resources: Help your affiliates succeed with training, swipe copy, and responsive communication.

• Use tiered commissions to incentivize top performers: Reward your best affiliates with increased commission rates or bonuses.

• Regularly communicate updates and offers: Keep affiliates engaged with new feature announcements, promotions, and program changes.

Conclusion

Implementing the right affiliate software can supercharge your SaaS company's growth by tapping into the power of partnership marketing. Whether you choose a SaaS-specific solution like PromoteKit or Tolt, or opt for a more comprehensive platform like PartnerStack or Impact, the key is finding the tool that best aligns with your unique needs and goals.

By following the best practices outlined in this guide and leveraging the features of your chosen software, you'll be well on your way to building a thriving affiliate program that drives sustainable growth for your SaaS business.

Don't wait to unlock this powerful marketing channel – start exploring these top affiliate software options today and take your SaaS company to new heights!