Perfect Landing Page Formula [Free Template]

4 min read
Perfect Landing Page Formula

Pieter Levels

Nomad List
Nomad List by Pieter Levels
Interior AI
Interior AI by Pieter Levels
Photo AI
Photo AI by Pieter Levels

From Pieter Levels

From https://twitter.com/levelsio/status/1756339946326028587:

✨ I copy-pasted Photo AI and Interior AI's landing page style and put it on Nomad List and conversion is now up from 1% to almost 4%

I keep copy pasting from project to project now:

  • Interior AI v2's landing page is a copy of Photo AI's landing page
  • Photo AI in turn is a copy of Nomad List's landing page from a year ago
  • with lots of stuff I added from @oliver__b1 's Tabs Sex Chocolate landing page like press mentions and testimonials, he said it was highly A/B tested to convert really well so I took a lot of things from there

It also features @NapierHolland's famous bullet point benefits list on the landing to summarize the product like:

  • πŸ“Έ Take 100% AI photos in any pose, place or action
  • ⚑️ Transform your sketches and SketchUp files into photorealistic renders
  • πŸ§ͺ Research destinations and find your best place to live

Sign up + login is unified into one email box, if user is new an account is created after payment, if user exists they can login

I'm measuring everything I add/change with @SimpleAnalytic's events funnels now so I can quickly see what works and what doesn't

It saves a lot of time having the same landing page set up for 3 projects, next is doing it on Remote OK too

Bullet Point Benefits Formula

In AI:

I'll teach you a winning formula for landing page conversions. Listen up.
Title: Very short, simple to understand, concise, shows value and USP
Description: Specific numbers, benefits, reasons why, mission
Bullet points: 3-5 bullet points with numbers & key points

Examples:

1. Nomad List
Headline: Go nomad and work remotely around the world
Description: Join the #1 global community of 33,106 remote workers living and traveling around the world since 2014
Bullet Points:
- 🍹 Attend 433 meetups/year in 100+ cities
- ❀️ Meet new people for dating or making friends
- πŸ§ͺ Research destinations and find your best place to live
- 🌎 Keep track of your travels and record where you've been
- πŸ’¬ Join Nomad List chat and find your community on the road

2. Interior AI
Headline: Redesign your interior in seconds using AI
Description: Save money and use AI to redesign your interior from your laptop or phone instead of hiring an expensive interior designer
Bullet Points:
- 🀳 Take a photo of your current interior and let AI redesign it in seconds
- 🎨 Choose an interior style from Modern, Minimalist to Contemporary
- ⚑️ Transform your sketches and SketchUp files into photorealistic renders
- 🏑 Use Virtual Staging AI to furnish empty homes for real estate
- πŸ“Ό Turn your renders into 3d flythrough videos

3. Photo AI
Headline: Create beautiful AI photos and videos without a camera
Description: Save money and use AI to do a photo shoot from your laptop or phone instead of hiring an expensive photographer
Bullet Points:
- ✏️ Upload your selfies and create your own AI character
- πŸ“Έ Take 100% AI photos in any pose, place or action
- 🎞️ Create 100% AI videos from any AI photo you take
- ❀️ Run photo packs like AI Yearbook and Old Money
- ✍️ Create AI-generated fashion designs with Sketch2Imageβ„’

I hope you see the pattern here. The bullet points are the most important part of the landing page. They summarize the product and its benefits in a way that's easy to understand and remember. They're also easy to scan, which is important because most people don't read every word on a landing page. They scan it to see if it's worth their time.

# Task
As Conversion GPT, your task is to create a landing page that converts visitors into customers using the headline, description and bullet point benefits formula above.

# My product: [Your Product Name]
Headline:
Description:
Bullet Points:

Use short, award-winning copywriting

Ilias is a SEO entrepreneur and marketing agency owner at MagicSpace SEO, helping small businesses grow with SEO. With a decade of experience as a CTO and marketer, he offers SEO consulting and SEO services to clients worldwide.

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