Local SEO is crucial for businesses looking to drive more sales and traffic from their surrounding area. But what exactly is it and how does it work?
This definitive guide provides:
- A concise definition of local SEO
- Compelling reasons why local SEO matters
- A step-by-step process to implement an effective strategy
- Additional resources for optimizing for local search
By fully understanding local SEO best practices, your business can start attracting more local customers through search and earning more revenue.
Local SEO refers to optimizing your online presence and content to attract more local customers searching for products or services near them. The goal is to make your website and listings more visible in search engine results for geographically relevant searches.
For example, when someone searches for "plumber Denver" or "pizza restaurant Chicago", you want your business to show up prominently. Local SEO helps you achieve that.
Here are some compelling reasons why optimizing for local searches is critical:
Increased Exposure: Ranking higher for local keywords gives you exposure to high-intent buyers searching for businesses in your area.
Improved Visibility: Optimizing helps you stand out and get discovered by potential customers in your city looking for your products or services.
More Store Visits: Higher local rankings drive more foot traffic to your physical store or location.
Higher Conversions: Local searches have above average conversion rates as searchers have immediate purchase intent.
Here is a step-by-step process to implement an effective local SEO strategy:
Ensure your website is mobile-friendly
Optimize your Google My Business listing
Fully complete your Google My Business listing with accurate business information, great photos, attributes, etc. This helps you rank prominently in local pack results.
Do local keyword research
Optimize your website content for your target local keywords. Include your business name, address, and phone number on site.
Build local citations
Earn local links
Track and monitor results
Use Google Analytics to track website traffic and conversions from local keywords. Monitor local pack and organic rankings regularly.
- Local SEO Guide - Moz's overview of local SEO ranking factors.
- Local SEO Checklist - Step-by-step local SEO tasks from SEMrush.
- How to Do Local SEO - Ahrefs' guide to optimizing for local search.
By fully understanding what local SEO is and following these best practices, your business can start attracting more local customers through search and earning more revenue.
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