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Exited founder (Officient). Now building MagicSpace SEO, LinkDR, AI SEO Tracker, and GenPPT.
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Exited founder (Officient). Now building MagicSpace SEO, LinkDR, AI SEO Tracker, and GenPPT.
Get weekly insights on business
Creating a high-ranking website involves a combination of effective SEO strategies, quality content, and a user-friendly design.
This case study explores how to build a website like Extinction Rebellion (XR)—a decentralized, international, and politically non-partisan movement—and make it rank higher using SEO strategies, link building, and modern SEO tools.
Extinction Rebellion is a decentralized, international, and politically non-partisan movement that uses non-violent civil disobedience to compel government action on climate change and biodiversity loss. Founded in the UK in May 2018, it has since spread to over 80 countries.
Our team at MagicSpace SEO worked to redesign, rebuild, and optimize the Extinction Rebellion website for the global movement. Our goal was to consolidate all the smaller Extinction Rebellion websites—different per country, city, and region—into one global website for a more cohesive and consistent message.
With a powerful backlink strategy leveraging country-level websites, we were able to push link juice to the global website. This helped Extinction Rebellion achieve the highest website authority among decentralized climate change movements.
Extinction Rebellion's website is a model of effective communication and engagement. It is clear, concise, and filled with actionable information about their cause. The site is decentralized, allowing anyone who agrees with their ten core principles to act as part of XR. This approach fosters a sense of community and shared responsibility, which can be a powerful tool for engagement and conversion.
Building an SEO strategy around sustainability helps ensure your website cues Expertise, Authority, and Trust (EAT). This involves creating content that is honest, transparent, and focused on your organization's sustainability efforts.
Our SEO strategy focused on:
Some of our SEO tips we learned from this and our NSFW AI Chat project include:
We take climate change seriously and work with clients who are committed to sustainability and reducing their carbon footprint, such as Extinction Rebellion.
If you're interested in learning more about how to reduce your carbon footprint and improve your website's SEO, please reach out.