18 Essential SEO Tools You Need in 2025

I run an SEO agency and use specific tools to improve rankings for clients and my own sites.

Here's my curated list of 18 SEO tools that I use daily for:

Keyword Research: Find valuable search terms
Content Creation: Write optimized content
Technical SEO: Fix site issues
Analytics: Track performance
Link Building: Build authority

Each tool serves a specific purpose in my SEO workflow. I'll explain how I use them and why they're worth the investment in 2025.

This guide will help you choose the right tools whether you're an agency, in-house SEO, or website owner.

SEO research

SEO Roast

SEO Roast offers professional search engine optimization (SEO) audits for websites. Their key features include:

Types of Audits:
- Public Video Audit ($180): 15-20 minute video audit, publicly visible
- Private Video Audit ($495): 15-20 minute video audit, kept private
- Full-Service SEO Audit ($3,735): Comprehensive SEO audit and strategy
Key Benefits:
- Expert analysis of website SEO performance
- Actionable insights to improve search rankings
- Identification of hidden opportunities and critical issues
- Competitive edge through understanding competitor strategies
Process:
- Customers provide their website URL
- Experts conduct a thorough SEO analysis
- Delivery of video or comprehensive audit report

SEO Audit is ideal for founders, marketers, and business owners looking to improve their website's SEO through expert analysis and actionable recommendations. Their audits provide practical, step-by-step guidance to increase organic traffic, leads, and sales.

Why I recommend it: SEO Audit offers a range of options to fit different budgets and needs, from quick video audits to comprehensive strategies. Their expert analysis can uncover critical SEO issues and opportunities that DIY tools might miss.

LinkDR

LinkDR is an AI-powered link building tool that streamlines the process of finding prospects, generating personalized emails, and tracking outreach campaigns. Key features include:

Prospect identification: Automatically finds relevant link opportunities based on your keywords and competitors
Email finder: Built-in tool to locate contact information for prospects
AI-generated emails: Creates personalized outreach messages tailored to each prospect
Campaign management: Tracks open rates, replies, and links acquired
Follow-up automation: Schedules and sends follow-up emails to maximize response rates

LinkDR is particularly useful for scaling backlink outreach efforts while maintaining a high level of personalization. It can dramatically increase the volume of outreach you're able to manage, making it an excellent choice for SEO agencies and in-house teams looking to boost their link building results.

Why I recommend it: LinkDR combines AI automation with customization options, allowing you to scale your outreach while still maintaining control over your messaging and targeting. It's a powerful tool for anyone serious about link building, from solo entrepreneurs to large agencies.

For a detailed look at how to use LinkDR and other outreach strategies, check out my guide on backlink outreach.

Google Keyword Planner

Google Keyword Planner is a free tool that provides search volume and CPC data for keywords. It's a great starting point for keyword research and search volume data.

The best way to use it is to enter a seed keyword and let Google suggest related keywords.

Then, you can export the list to a Google Sheet and sort it by search volume to find the best opportunities.

Copy and paste the keywords into Ahrefs or SEMrush to get more data and start rank tracking.

Why I love it: It's free and shows data other tools can't access, like search volume across cities, desktop/mobile/tablet usage, and more.

Google Search Console

Google Search Console is a free tool that provides search performance data for your website. It shows you clicks, impressions, CTR, and average position for your pages.

It's absolutely essential, as it's the only tool that shows you real first-party search data for your site.

Pro-tip: Read my guide on how to index your website to get the most out of Google Search Console.

Alternatives: For bulk indexing, check my list of website indexing tools.

Keywords Everywhere

Keywords Everywhere: Keyword research tool is an essential Chrome Extension that provides search volume and CPC data right in Google.

It's a cheap alternative to SEMRush and Ahrefs, and is very beginner friendly, as it shows all the data right in the Google search results page.

It also shows you data in YouTube, Pinterest, Amazon, and more. So it's great for all-in-one keyword research.

Ahrefs

Ahrefs is an all-in-one SEO suite that powers most of the SEO work I do. I highly recommend it to anyone serious about SEO.

You can simply get started with a lot of their free SEO tools just by linking your Google Search Console account and doing some basic SEO analysis for your own sites.

Pro-tip: The Ahrefs SEO Toolbar is a free Chrome and Firefox extension that shows you SEO metrics right in the search results page.

SEMrush

SEMRush is another all-in-one SEO platform for keyword research, competitive analysis, rank tracking, and site audits.

Compared to Ahrefs, it does not use credits when you use the tools, so it can be more affordable for some people, especially if you do a lot of keyword research or check a lot of sites.

Some features are particularly useful, like the Search Intent information and more in-depth backlink analysis paired with a link building outreach tool and disavow tool.

Content Creation

ChatGPT / Claude

To help you with content writing, planning and more, it's essential to have a good AI writing tool. I use ChatGPT and Claude for everything from generating ideas, drafting outlines, adding keywords, to writing full blog posts.

ChatGPT: I use ChatGPT for everything from generating ideas, drafting outlines, adding keywords, to writing full blog posts. Anything that has to do with text, ChatGPT can help. With the latest versions, it can also create images with DALL-E and browse the internet and visit links you send it.
Claude 3: A better writer than ChatGPT, it can write longer articles and the output is a lot better than ChatGPT by miles. It's really worth it to use both. The latest version is great.
Perplexity: Combining the best of ChatGPT and Claude, Perplexity is a search-engine and AI combined into one. I use it to find content ideas and write articles that are well-researched.

RankIQ

RankIQ: Helps me write better SEO content by providing keyword suggestions and content briefs based on the top 10 ranking pages on Google.

Swiftbrief

Swiftbrief: A content brief generator that helps me write better SEO content by providing keyword suggestions and content briefs based on other top-ranking pages on Google.

StoryChief

StoryChief: A content marketing platform that helps me plan, write, optimize, and distribute content to multiple sources. It has built-in SEO recommendations and replaces some SEO software as an all-in-one solution. I use it for blogging.

Analytics & Monitoring

Plausible Analytics: Lightweight web analytics to track traffic sources, page views, bounce rate and more. Privacy-friendly and open source.
PostHog: Open source product analytics to track user behavior and improve conversion. You can set up A/B testing, funnels, and more. Goes 10x deeper than Google Analytics or Plausible. It does a lot for me.

Typefully

Typefully: A Twitter tool that helps me write high-quality threads and tweets. Good for Twitter marketing. Has a great AI rewriter for creating threads, hooks and more.

Video Production

Typeframes

Typeframes: Creating video content for Twitter is easy with Typeframes. It's a video AI tool that helps me create engaging video content for Twitter and other social media platforms.

Screen Studio

Screen Studio: Quickly record professional, engaging explainer videos. It's like Loom but 100x better and cheaper.

Conclusion

These are the best SEO tools I use every day to run my SEO agency and create content for my portfolio of websites. I hope you find them useful too!