Building a High-Ranking Website: A Case Study on Extinction Rebellion

4 min read
extinction rebellion

Creating a high-ranking website involves a combination of effective SEO strategies, quality content, and a user-friendly design.

This case study will explore how to build a website like Extinction Rebellion (XR), a decentralized, international, and politically non-partisan movement, and make it rank higher using SEO strategies, link building services, and SEO tools.

What is Extinction Rebellion?

Extinction Rebellion is a decentralized, international, and politically non-partisan movement that uses non-violent civil disobedience to compel government action on climate change and biodiversity loss.

The movement was founded in the United Kingdom in May 2018 and has since spread to over 80 countries, even Tel Aviv.

Our team at MagicSpace SEO has worked together to redesign, rebuild and optimize the Extinction Rebellion website for the global movement. We were working with Bank.Green and the teams overlap as they are focused on similar climate change issues.

Our goal was to consolidate all the smaller Extinction Rebellion websites, as they are different per country, city and region, into one global website. This would allow for a more cohesive and consistent message across the movement.

With a powerful backlink strategy of the country-level websites, we were able to push link juice to the global website. This helped Extinction Rebellion have the highest website authority than any other decentralized climate change movement.

Extinction Rebellion's website is a model of effective communication and engagement. It is clear, concise, and filled with actionable information about their cause. The site is decentralized, allowing anyone who agrees with their ten core principles to act as part of XR. This approach fosters a sense of community and shared responsibility, which can be a powerful tool for engagement and conversion.

SEO Strategy

Building an SEO strategy around sustainability can help ensure that your website cues Expertise, Authority, and Trust (EAT).

This involves creating content that is honest, transparent, and focused on your company's sustainability efforts.

It's not just about using trending words; it's about showing exactly what your company is doing to make an impact.

Our SEO strategy at MagicSpace SEO was to focus on the following:

  • Programmatic SEO: We listed each country-level website on the global website.
  • Green Hosting: Choosing hosting providers powered by renewable energy sources can contribute to a greener web. The Extinction Rebellion website is hosted in Switzerland and is 100% powered by renewable energy.
  • Backlinks: Our link building agency excels at building backlinks for our clients and we were able to use this to our advantage.
  • Content marketing: Weekly newsletters, a press team, and regular blog posts were all part of our content marketing strategy.

Some of our SEO tips we learned from this and our NSFW AI Chat project include:

  1. Indexing: We made sure that all the pages on the website were indexed by Google using a Google Indexing Tool.
  2. Use SEO tools: SEO research tools like Ahrefs and SEMrush can help you find the best keywords to target for your website.

Climate Change SEO

We take climate change seriously at MagicSpace SE, as a SEO agency in Switzerland we are committed to reducing our carbon footprint and helping our clients do the same.

. We are committed to reducing our carbon footprint and helping our clients do the same.

We are a proud Stripe Climate partner, which means we are committed to offsetting our carbon emissions by funding projects that remove carbon from the atmosphere.

We also work with clients who are committed to sustainability and reducing their carbon footprint such as Bank.Green and Extinction Rebellion.

If you're interested in learning more about how we can help you reduce your carbon footprint and improve your website's SEO, please contact us.

Ilias is a SEO entrepreneur and marketing agency owner at MagicSpace SEO, helping small businesses grow with SEO. With a decade of experience as a CTO and marketer, he offers SEO consulting and SEO services to clients worldwide.

content marketing
Content Marketing and SEO: The Startup Growth Strategy

Content marketing is a powerful tool for startups, indie hackers, and creators. It's not just about creating content, but creating valuable, relevant, and engaging content that resonates with your target audience. This guide will help you understand the importance of content marketing and how to leverage it for business growth.

Ilias Ism
Rank and Rent SEO
Rank and Rent SEO: What It Is & How to Do It

Unlock the secrets of starting a successful Rank and Rent SEO business in 2024. This comprehensive guide covers everything from selecting profitable keywords to scaling your sites, providing a blueprint for generating passive income through SEO.

Ilias Ism
Google Indexing Crawler Bot
Best Search Indexing Tools Google, Bing, Yandex, Naver

Getting indexed by search engine fast is vital to maximize traffic. We compare the best website indexing tools for SEO. With automation & bulk submissions.

Ilias Ism
SEO tools for keyword research, rank tracking, writing content, and building backlinks
Top 16 SEO Tools for Keyword Research, Content & Backlinks

Discover the essential SEO tools including SEMRush, Ahrefs, and ChatGPT. Learn how they can help you with keyword research, rank tracking, writing content, and building backlinks.

Ilias Ism
AI Girlfriend Apps & Websites Summary
7 Best AI Girlfriends Apps & Websites in 2024

Get your AI GF in 2024 for FREE! Explore the best 7 AI girlfriend apps for an exciting romantic dating simulator with the top AI girlfriend generators.

Ilias Ism
AI headshot generator
Top 5 AI Headshot Generators in 2024: Honest Review

Generate professional AI headshots in seconds with these top 5 tools. Find the best one for your needs in 2024.

Ilias Ism
Beautiful screenshot. Instantly.
Xnapper: The Ultimate Screenshot Tool for Mac Users

Xnapper is the best screenshot app for Mac users. Learn how it can help you capture high-quality screenshots quickly and easily.

Ilias Ism

Exclusive offers

The best deals for makers and creators.

Best AI headshot generator
Get AI-generated headshots for you and your team.
Get AI Headshots
Get 10 free credits for MagicBuddy, the AI chatbot for Telegram.
Chat Now
OG Image Generator
Just copy & paste the source code & never worry about OG images again.
Get Lifetime deal
Screenshot tool for Mac. Take screenshots, annotate, and share them.
Get Lifetime deal