Building a High-Ranking Website: A Case Study on Extinction Rebellion

4 min read
extinction rebellion

Creating a high-ranking website involves a combination of effective SEO strategies, quality content, and a user-friendly design.

This case study will explore how to build a website like Extinction Rebellion (XR), a decentralized, international, and politically non-partisan movement, and make it rank higher using SEO strategies, link building services, and SEO tools.

What is Extinction Rebellion?

Extinction Rebellion is a decentralized, international, and politically non-partisan movement that uses non-violent civil disobedience to compel government action on climate change and biodiversity loss.

The movement was founded in the United Kingdom in May 2018 and has since spread to over 80 countries, even Tel Aviv.

Our team at MagicSpace SEO has worked together to redesign, rebuild and optimize the Extinction Rebellion website for the global movement. We were working with Bank.Green and the teams overlap as they are focused on similar climate change issues.

Our goal was to consolidate all the smaller Extinction Rebellion websites, as they are different per country, city and region, into one global website. This would allow for a more cohesive and consistent message across the movement.

With a powerful backlink strategy of the country-level websites, we were able to push link juice to the global website. This helped Extinction Rebellion have the highest website authority than any other decentralized climate change movement.

Extinction Rebellion's website is a model of effective communication and engagement. It is clear, concise, and filled with actionable information about their cause. The site is decentralized, allowing anyone who agrees with their ten core principles to act as part of XR. This approach fosters a sense of community and shared responsibility, which can be a powerful tool for engagement and conversion.

SEO Strategy

Building an SEO strategy around sustainability can help ensure that your website cues Expertise, Authority, and Trust (EAT).

This involves creating content that is honest, transparent, and focused on your company's sustainability efforts.

It's not just about using trending words; it's about showing exactly what your company is doing to make an impact.

Our SEO strategy at MagicSpace SEO was to focus on the following:

  • Programmatic SEO: We listed each country-level website on the global website.
  • Green Hosting: Choosing hosting providers powered by renewable energy sources can contribute to a greener web. The Extinction Rebellion website is hosted in Switzerland and is 100% powered by renewable energy.
  • Backlinks: Our link building agency excels at building backlinks for our clients and we were able to use this to our advantage.
  • Content marketing: Weekly newsletters, a press team, and regular blog posts were all part of our content marketing strategy.

Some of our SEO tips we learned from this and our NSFW AI Chat project include:

  1. Indexing: We made sure that all the pages on the website were indexed by Google using a Google Indexing Tool.
  2. Use SEO tools: SEO research tools like Ahrefs and SEMrush can help you find the best keywords to target for your website.


The Extinction Rebellion website is a great example of how to build a high-ranking website, we were able to learn a lot to replicate the results for BestParents's Swiss Summer Camps

The site has an easy-to-navigate layout, with clear and concise information about the movement's mission and goals.

The site also includes links to social media accounts for more information on what they're doing in their communities.

If you want your website to rank higher in search engines, take some time to look at the Extinction Rebellion site and see what they're doing right.

Hire our SEO agency to help you build a high-ranking website for your business.

Ilias is a SEO entrepreneur and marketing agency owner at MagicSpace SEO, helping small businesses grow with SEO. With a decade of experience as a CTO and marketer, he offers SEO consulting and SEO services to clients worldwide.

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