15 min read📈Marketing
Exited founder (Officient). Now building MagicSpace SEO, LinkDR, AI SEO Tracker, and GenPPT.
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Exited founder (Officient). Now building MagicSpace SEO, LinkDR, AI SEO Tracker, and GenPPT.
Get weekly insights on marketing
AI tools vary widely in their reliability and efficiency at different marketing tasks. With the AI SEO market growing to $3.06B by 2033 and so many new AI options emerging in 2025, finding the right tools for your business can feel overwhelming.
While many AI marketing tools have overlapping features, choosing one that aligns with your specific goals can transform your workflow - saving countless hours on research and repetitive tasks. Let's explore 19 of the best AI tools to enhance your digital marketing strategy.
Chief scientist and co-founder of Phrasee Neil Yager claims that computer-generated text is already a large part of our media diet. "In things like weather reports, it's called data to text," Yager said. "You take some numbers, like the humidity and temperature, and use an algorithm to automatically spin that into a story [and] you have some simple logic in there. 'If the temperature is above this, then say that it's going to be a warm day.' Robo-journalism is quite a big field." Phrasee AI, however, specializes in language generation for email marketing, push, and Facebook copy. They promise "more clicks, conversations, and customers with AI Content." With use by some of the world's top marketers such as Sephora, Williams Sonoma, Sainsbury's and GNC, it's quite likely you've come across at least one piece of Phrasee's artificial intelligence-created content and were none the wiser.
As ChatGPT 3.5 says in their disclaimer, "ChatGPT may produce inaccurate information about people, places, or facts." That's right, it will straight up lie to you sometimes, doubling down when challenged, and occasionally responding with a terse mea culpa.
Manipulating this mercurial minx more effectively can be done, as PCMag describes in its aptly-titled article: That's Not Right: How to Tell ChatGPT When it's Wrong.
For some professionals, the shortcomings of 3.5 are sufficient to justify moving up from the free version. For your needs, is it worth it? Companies like Duolingo, Stripe, and Khan Academy are already using it to optimize and deepen a customer's ability to connect with your business or brand.
An outreach automator specializing in personalized email generation, Smartwriter.ai claims its AI marketing tools can help you "send 1000 hyper personalized emails per hour."
"Persado AI-generated language outperforms your best copy 96% of the time," claims their website. Vague qualifiers aside, Persado has shown a proven performance in the generative text, AI-marketing space. CB Insights, a tech market intel company, conducted an in-depth comparative analysis of the various generative text AI marketing tools on the market, and Persado earned a scorecard of 9.8/10, beating its rivals with the closest second almost a point lower.
Optimized for marketing and finance, Jasper's library of tools boasts more than 30 AI writing tools and generators.
Acrolinx provides generative AI that's like ChatGPT, but better. In Acrlinx's CEO's own words:** "When we first encountered ChatGPT, we immediately knew our customers would need another layer of protection against generative AI risk before they could reap the benefits."** Whether AI Enrich, Acrolinx's current artificial intelligence, can outperform the newest 4th version of ChatGPT from OpenAI or not, it is still an enterprise-oriented tool highly optimized and trained to assist in content strategy.
Offering to help you "transform more conversations into sales, leads, and conversions", Manychat is a marketing automation and chatbot platform based in San Francisco. Without requiring any coding, it provides tools to create chatbots through channels such as SMS texting, Email, Instagram, Telegram, and WhatsApp. For more advanced AI-powered support, check out our guide to the best AI customer support agents.
6sense's purpose is to assist revenue teams in discovering their ideal customer profile, and to scale personalized sales and marketing campaigns. This artificial intelligence marketing tool ""is built on an embedded CDP that captures, processes, and normalizes the big data needed to drive multi-channel account engagement, power AI-driven predictions, and deliver meaningful insights," says 6sense's CEO.
Lumen5 is a marketing tool that creates videos and images, including voice, to optimize your website with sleek AI-generated content you transcribe yourself. Using AI and machine learning, you can also use Lumen5 to turn whitepapers, blogs, and any other written content into a video with a single click. It can auto-generate captions to existing video as well.
MarketMuse is an AI marketing tool that does its best to live up to its name, providing both a structural outline and creative inspiration. Saving real writers from the fear of the blank page and giving more targeted prompts to AI writers, MarketMuse's goal is to make SEO-optimized content higher-quality and more useful.
Still in Beta, and with no free version, Midjourney has wowed the internet with so many randomly intricate and bizarre works of art with the only limit being what prompt you can think of—and how often you can use it.
The art-generating AI has a lower price tag than many of its competitors at $8 a month, with a limit of 200 generations a month. And a monthly plan three times as expensive allows for unlimited "relaxed generations" (where Midjourney's artificial intelligence takes its time), with 15 hours a month of guaranteed "fast generations" (where your generations take server priority for speedy completion).
Though the name may be a little unimaginative, this scrappy startup's artificial intelligence advertises itself as "AI Writer: Humanlike Blogs."
With the aim to eliminate manual competitor research, Crayon uses AI-powered analytics to monitor your industry peers and report back relevant intel. What Crayon is most well-known for is their AI-assisted battlecard generators.
According to ProductMarketingAlliance.com, battlecards are "concise, actional summaries of your product, the market, existing customers, and the competition", and their job is to equip your sales team with quick-fire responses to questions, queries, or objections a customer might have.
Optibot, Optimove's built-in marketing optimization AI designed to create self-optimizing campaigns and, according to their website, ""Help marketers maximize the impact of their efforts by combing through customer and campaign data [and] discover performance-boosting opportunities."
Howler's artificial intelligence matches the user with "hyper-targeted journalist outreach" and helps to minimize the appearance of being irrelevant to their interests, or worse, spam. They maintain a database of more than half a million journals and categorize them by topics they often write about.
CoSchedule provides Calendar-assisted content publishing with AI-powered marketing tools. Their goal is to keep your marketing projects organized in one hub, and plan for optimal times and with what regularity to publish.
NetBase Quid is a generative AI that aims to give "a holistic view of your customer's context." They claim their suite of tools makes them more intuitive and insightful by finding patterns and making concrete predictions to maximize profits.
Funded by the deepest of pockets, LA hedge fund Marlin Equity Partners, the Luxembourg-based startup has become a global artificial intelligence brand with one of the highest reputations.
While other AI tools attempt to be a Swiss Army Knife, Talkwalker is singularly focused on social media and making your business or brand optimized to be part of the conversation.
From providing insights based on your social media history, to helping you pop on a trending topic before it's so popular you can't stand out. "Future-proof insights," is what this AI tool boasts it provides, landing major brands like Adidas and Hello Fresh as customers.
SEMrush boasts on its landing page that "[it] is like a keyword research tool, Google Trends, Moz, Hootsuite and SimilarWeb in one." Certainly one of the more popular AI tools for digital marketers, SEMrush also has the benefit of being a long-established company that is now publicly traded.
With a proven track record, and some huge customers (like Samsung, FedEx, and P&G) SEMrush will remain a popular choice in 2025 among those fearing other fly-by-night artificial intelligence services.
For creating compelling visual content for marketing campaigns, sales pitches, or webinars, AI presentation makers are invaluable. These tools leverage artificial intelligence to help you design professional-looking slides in a fraction of the time it would take manually. They can assist with everything from content suggestions and layout design to branding consistency.
For social media marketing, memes are one of the most engaging content formats. MagicMeme provides a comprehensive library of meme templates and creation tools to help you create viral-worthy content quickly. With thousands of popular meme templates like Spiderman Pointing, Vince McMahon Reaction, and Always Has Been, you can create shareable content that resonates with your audience.
Which Artificial Intelligence will you be integrating into your life and business?
For individuals, the allure of ever-improving AI can be tempting to rely on. However, one of the most important keys to using AI-powered marketing tools is to know when not to.
From lawyers submitting nonsense legal briefs in court to the sick seeking diagnosis through ChatGPT, too much trust in these tools can have disastrous effects.
However, if you are an online marketer, have way too much data to analyze yourself, and need more content than you can reasonably write yourself to improve your SEO, many of these AI-powered marketing tools will make your life much easier.
Just make sure you do your research - all AI, and more importantly how it is used, is not identical, and you want to make sure you get the most when paying for it.
5
SEMrush is a versatile digital marketing tool, combining keyword research, Google Trends, Moz, Hootsuite, and SimilarWeb functionalities. Trusted by major brands like Samsung, FedEx, and P&G.
Pros: